Prior to the iPhone, "Handsets have been considered largely as cheap, disposable lures, massively subsidized to snare subscribers and lock them into utilizing the carriers' proprietary products and services." Having said that, Wired wrote, "Apple retained complete Management in excess of the look, producing, and internet marketing on the iPhone", https://technology53074.yourkwikimage.com/5559662/getting_my_samsung_to_work